|
Pime
2011
13 - 16 February 2011, Brussels, Belgium
Preliminary Programme
Monday 14 February 2011
9:00-10:00
|
Opening Session
Welcome Address
Vladimir Slugeň, ENS President
Host country presentations:
Chairman: Frank Deconinck, ENS Honorary President
Didier Haas, President of the Belgian Nuclear Society
Robert Leclère, Chairman of the Belgian Nuclear Forum |
10:00-11:00 |
Plenary Session: Social media - new challenges, new skills, new opportunities
Chairwoman: Piluca Nunez, Communications Director, Spanish Nuclear Forum
Overview of the changing world of social media
Sjoerd de Vries, Professor, Faculty of Behavioural Sciences, University of Twente
Nuclear and the social media
Ken Berard, Social Media Director, Nuclear Energy Institute
Love them or hate them, social media are here to stay. This session examines how learning the language of social media can bring opportunities and benefits to nuclear communicators across the world. |
11:00-11:30 |
Coffee break |
11:30-12:30 |
Plenary Session: Social media: What lessons can we learn from other industries?
Philippe Borremans, Editor of Conversationblog.com, Online PR Consultant
Myriam Hallaux, Web Content Manager, Brussels Airlines
The focus on social media continues with a look at how other industries have managed the burgeoning world of social media, and how the latter can trigger or amplify a crisis. It’s all about listening, learning and putting new skills into practice. |
12:30-13:00 |
Presentations from the short-listed candidates for the 2011 PIME Award for Communications Excellence
Chairman: Robert Leclère, Chairman of the Belgian Nuclear Forum
The five short-listed candidates for this year’s PIME Award for Communications Excellence will, like last year, have an opportunity to present and promote their campaigns to PIME delegates, to strut their stuff and convince fellow communicators that their campaign is simply the best! |
13:00-14:00 |
Lunch |
14:00-15:00 |
Campaign Exhibition: Communications Showcase
This exhibition of nuclear communications campaigns from across the world gives Pimers the chance to showcase their communications achievements, discuss new tools and methods, network and seek inspiration from their peers. |
15:00-15:30 |
Coffee break |
15:30-17:00 |
Plenary Session: The changing world of journalism
Chairman: Róbert Holý, Head of Communications, Mochovce NPP, Slovenské Elektrárne
How diverse factors have changed the way journalists work
Hajo Friedrich, freelance journalist
Panel discussion: “Moving with the times”
Daniel Van Lerberghe, Director of Social Media, Euractiv
Ken Berard, Social Media Director, Nuclear Energy Institute
Hajo Friedrich, Freelance journalist
Ignacio Salinas, Communications Officer,ThinkYoung
Many factors, economic and cultural – including social media – have changed the way the media functions. Journalists’ needs and methods have changed and nuclear communicators must respond accordingly. But what exactly has changed and how must communicators adapt and upgrade their offer or risk losing touch with a major target audience? |
|
|
