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Pime
2011
13 - 16 February 2011, Brussels, Belgium
Preliminary Programme
Tuesday 15 February 2011
9:00-10:30
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Plenary Session: How to address to major public concerns?
Chairman: Christian Taillebois, Director of External Relations, FORATOM
Non-proliferation: Separating fact from fiction
Henk Cor van der Kwast, Head Non-Proliferation, Disarmament, Arms control and Export Control Policy Division, Dutch Ministry of Foreign Affairs
Waste management: Selling the sollutions
Saida Laârouchi Engström, Head of Environmental Impact Assessment and Public Information, SKB
Safety: building public confidence
Ignacio Araluce, Director of WANO Paris Centre
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10:30-11:00 |
Coffee break |
11:00-12:30 |
Workshops
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Communicating with young people
Moderator : Mehdi Moussaid, Chairman of the Belgian Nuclear Society Young Generation, Safety Analysis Engineer, Westinghouse Electric Company
Thierry de Smedt, Professor, University of Leuven, Faculty of Economic and Social Sciences, Politics and Communications
Yves van Landeghem, Strategy Director, Saatchi & Saatchi Brussels
Jozsef Konczer, Hungarian Nuclear Society
Junko Ogawa, Associate Professor and Nuclear Advisor, Head of Support Office for Female Researchers Tokyo City University
Statistically-speaking, young people are often among the most anti-nuclear. And yet, as the decision-makers of tomorrow they are a crucial target audience. We need to reach out to young people, speak their language and meet their needs and aspirations.
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Establishing a dialogue with the local community
Moderator : Ewoud Verhoef, Deputy Director, COVRA
Anne Bergmans, Sociologist, University of Antwerp
Meritxell Martell, Consultant, Merience
Anna-Lena Söderblom, Vice-Mayor of the municipality of Östhammar and Chairman of the consultative committee
Ross Edwards, Communications Executive, EDF Energy
Developing a positive dialogue with the local community is crucial to building confidence with stakeholders. Experts and representatives of civil society discuss how information sharing and dialogue empower individuals to make up their own minds.
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Media training for communicators and spokepersonds
Moderator : Lola Beauvillain de Montreuil, Communications Manager, EDF
Rémy Le Champion, Media trainer, ESJ Entreprises
Xavier Rivoire, Media trainer, ESJ Entreprises
Some communicators are spokespersons for their company or association. Others play a support role, advising and helping the spokesperson to do his job. In both cases they need to have media training – whether to appreciate what is required, or to learn or upgrade the skills needed to speak to the media. This session provides delegates with some basic training.
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WiN Workshop: Tools of the Trade, how to establish your social media footprint
Moderator: Susan Brissette, President of WIN Canada
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12:30-13:30 |
Lunch |
13:30-15:00 |
Workshops (continued) |
15:00-15:30 |
Coffee break |
15:30-16:30
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Plenary Session: Communicating new build
Chairwoman: Marie Dufková, Deputy Head of External Relations, CEZ Power Company
From Olkiluoto 3 to Olkiluoto 4: communicating a new build culture
Anneli Nikula, Corporate Adviser, TVO
Atucha II: Flying the flag for new build in South America
Javier Farias, Communication Manager, Nucleoeléctrica Argentina SA
With new build underway or soon to be launched in a number of countries across the world, the stakes for high-impact, results-oriented communications are high. The climate for communicating about nuclear is generally favourable at the moment, so we must maximise our communications pay-off. This session draws upon current experiences and focuses on key messages, tools and target audiences.
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16:30-17:00 |
Closing Session
Feedback on workshops
Chair: Santiago San Antonio, ENS Secretary General
Presentation of 2011 PIME Award for Communications
Feedback from all the workshops will be followed by the announcement of the winner of the 2011 PIME Award for Communications Excellence and of the location for PIME 2012. |
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