Show some emotion

Does the nuclear industry need to become more emotional and make use of the medium of fiction to get its message across to the public? By Alain Michel

Recent polls on the public acceptance of nuclear power have been encouraging. Take for example the Special Eurobarometer 297 survey, published in June. This found 44% of European Union citizens in favour of energy production by nuclear power stations, compared with 45% opposed (see NEI August 2008, p32-33). And in the UK, a November poll by Ipsos MORI on behalf of the Nuclear Industry Association (NIA) showed that 65% of the UK public support nuclear as part of a balanced energy mix while just 10% are against it.

published in NEI magazine January 2009

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