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PIME Award for Communications
Excellence
The PIME Award highlights
how results-oriented communications can provide added
value to your business. Share the secret of your success
with your fellow communicators and get the peer group
recognition that you deserve!
The 2008 PIME Award for
Communications Excellence aims to recognise the achievements
of professional communicators in the nuclear industry
who have successfully connected with their audiences,
helped to dispel myths and misinformation about nuclear
energy and enhanced the image of our industry.
Winner
of the 2008 PIME Award:
Bernard Jolly, who
is a member of SFEN and a Member of the Board of ENS,
announced the winner of the 2008 PIME Award for Communications
Excellence. The winner, who was elected by PIME participants,
was COVRA, in the Netherlands, for
the innovative way it has used art as a vehicle for
connecting with its local and regional community and
highlighting the state-of-the-art technology used at
its radioactive waste storage facilities.
Presentations from the
Pime Award Candidates:
COVRA
The main objective
of COVRA’s campaign was to use art as
a vehicle for articulating to the local community
the key message that COVRA provides a safe
and viable long-term solution for the storage
of nuclear waste. The SAFE = BEAUTIFUL concept
seeks to inform and reassure local stakeholders
that storing radioactive waste is “something
normal, something that we have done for a long
time.”
 Safe
is beautiful
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Dutch
Young Generation
The Dutch YGN campaign,
which was linked to the 2nd European Young
Generation Forum (in Amsterdam, June 2007),
sought to encourage YG networks across Europe
to learn about new skills and tools for communicating
- via the press and TV - about nuclear energy’s
contribution to a general public whose perceptions
of nuclear are often coloured by ignorance
of the facts and common misconceptions.
 NRG
in NOS journal
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EDF
EDF’s Craft Academy
campaign aimed to use a variety of employee
communications practices to help integrate
existing and newly-recruited EDF employees
within a common reinforced corporate culture.
By combining internal activities with activities
aimed at the press, it seeks to create among
employees a strong sense of corporate identity
and the desire to promote it externally.
Courant
September 2007
Découverte
October 2007
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Hungarian
Nuclear Society
The Hungarian Nuclear Society
used the European Heritage Days as a springboard
for a series of Open Day activities at its
plants and at the Hungarian Atomic Energy Authority.
By getting strong visibility with the Hungarian
press and TV, the Society helped reinforce
the good reputation of the nuclear industry
in Hungary and the view that the nuclear industry
is part of Hungary’s cultural and industrial
heritage.
pictures
and movie
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