| Communications
excellence centre stage!
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As
a nuclear communicator, stating the compelling
case for nuclear, presenting the facts and exposing
popular misconceptions is a daily preoccupation.
Recent political events and constantly evolving
social trends make the need for high-impact communications,
which are tailor-made to suit the needs of different
audiences, greater than ever. |
Public opinion regarding
nuclear energy has evolved favourably lately. This positive
evolution is due in part to successful, high-impact
communications campaigns run by the nuclear industry.
These campaigns, using every tool and medium available,
have helped bridge the knowledge gap, set the record
straight and make the public more aware of the facts
and of what's really at stake.
Rewarding communications excellence
The vital role that communicators
play in promoting nuclear energy is sometimes taken
for granted... but not by ENS and PIME! The PIME 2006
Communications Award aims to highlight and reward communications
excellence in the nuclear industry. It will help ensure
that your communications efforts get the visibility
and credit they deserve.
Call for submissions for
the PIME Award
Send an example of a recent
communications campaign that you ran to
by 15 January 2006. Your entry
could, for example, be an advertising campaign, a TV
spot, an interactive web-site, a DVD or CR-Rom.... any
innovative campaign that really reached out to its audience.
But above all, it must have delivered tangible results.
The PIME Award 2006 will
be presented to the winner on Wednesday 15 February.
Winner of the 2005 PIME
Award:
Hungarian Young Generation Network at the
Island Festival in Budapest
The ENS Young Generation
Network (YGN) is very proud of its Hungarian member,
who received the first PIME Award for Communication
Excellence for an outstanding, unconventional, bold
and effective communications campaign targeted at the
Island Festival in Budapest.
The
Island Festival is an increasingly popular international
cultural festival that is held each year in Budapest.
It attracts hundreds of thousands of mostly young
people, can enjoy the cultural event of their
choice. The festival offers a wide-ranging choice
between concerts, ballets, operas, motion and
dance theatre productions, exhibitions, sports
events, etc. Over 100 non-governmental organisations
take part and provide services during the Festival,
including several green organisations. |
The Nuclear Tent at the
Island Festival
|
2004 was the sixth consecutive
year that the Hungarian YGN took part in the Island
Festival, which was the most successful so far. In the
Nuclear Tent that was located in the so called "Citizens'
Village" the YGN members welcomed visitors and
presented them with three questionnaires - in Hungarian,
English and German. They discussed with them the questions
and the issues they raised and exchanged views on a
range of subject. They also gave them up-to-date information
on interesting topics concerning nuclear energy and
technology. Each year, the Festival provides a unique
opportunity to present the facts and discuss technical
and social issues with young people, on their terms
and in their own language.
Katalin Kulacsy from Hungarian
YGN
receives the first-ever PIME Award
from ENS President Bertrand Barré
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During the Festival, the Hungarian YGN also
had the opportunity to address the public via
the media. They gave several interviews and
participated in discussions organised by different
radio stations. On one of the stages, Attila
Aszódi, Ministerial Commissioner and
former president of the Young Generation Network
in Hungary, gave an interesting presentation
about the incident that occurred at Paks NPP
in April 2003 and about the steps that were
taken to remedy the situation.
A video was presented at the PIME Award ceremony
to give a glimpse of the atmosphere of the Festival
and of the hive of activity in the Nuclear Tent.
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