Pime 2010

Communications showcase

 TUESDAY 16 FEBRUARY
Workplace communications: a driver of improved performance

09:00 – 11:00

Plenary session 3 - Better internal communications, greater external impact

Building and nurturing corporate image: the key role of employees
John Reynolds, Head Media Relations, Sellafield Ltd.

Making employees ambassadors of the corporate message
Christelle Mutschler, Head of Communications, Fessenheim NPP, EDF

Communicating in times of crisis: Are you ready?
E. Neujahr, Dr. E. Wienand, comm:up

How ready and qualified are you to provide excellent communications support the moment a crisis occurs? In this session dedicated to the perennially important subject of crisis communications the focus is on having the right structures and procedures in place so that when the unexpected happens optimal communications will help inform, empower and reassure the public, as well as better control the crisis.

 11:00 – 11:30

 Coffee break

11:30 – 13:00

Parallel Workshops

Workshop 1
Communicating in times of crisis: Are you ready?

E. Neujahr, Dr. E. Wienand, comm:up

Using concrete case studies an expert in crisis communications will emphasise how understanding behavioural factors is important to communicating effectively when a crisis occurs. Delegates will analyse how developing specific core messages for specific target audiences facilitates results-oriented crisis communications.

Workshop 2
How to keep track of the widening universe of social media?

Pete Saarnivaara, CEO, partner, Aleksin Kaiku
Dana Sacchetti, Press Officer, Division of Public Information, International Atomic Energy Agency
Christof Hafkemeyer, Head of Technology / Media Development, Deutsche Telekom AG
Edvard Lind, Public and Media Relations Manager, Vattenfall

In addition to the official channels of communications that a company uses to put across its corporate messages is the parallel world of social media. They offer a public forum for employees to express their views on their company, on its values and on their hopes for the future. This unofficial channel of communications can influence what other people think about the company. To connect with a younger and broader public, communicators need to embrace this new world of blogs, vlogs and Facebook when planning their campaign strategies.

Workshop 3
Communicators All – Tapping into and Equipping All of Your Communication Resources

Cheryl Boggess, Women In Nuclear Global President; Westinghouse Electric Company Senior Project Manager and Principal Engineer
Monica Bowen-Schrire, WiN Sweden President; Business Development and Sustainable Strategies, Vattenfall Power Consultant AB, Vattenfall
Cheryl Cottril, Executive Director WiN Canada; Bruce Power
Volunteers are a critical and yet widely untapped source to support communication needs. This WiN sponsored workshop will provide insights and practical solutions to recruiting and equipping all of your resources to communicate an informed and positive message on nuclear.

 13:00 – 14:00

 Lunch

14:00 – 15:00

Workshop 1 (continued)

Communicating in times of crisis: Are you ready?

Workshop 2 (continued)

How to keep track of the widening universe of social media?

Workshop 3 (continued)

Communicators All – Tapping into and Equipping All of Your Communication Resources

 15:00 – 15:30

 Coffee break

 15:30 – 16:30

Closing session

Presentation of 2010 PIME AWARD for Communications:
Recognising communications excellence
Chair: Vladimir Slugeň, President, European Nuclear Society