Brooke Rogers
Researcher, Centre for Risk Management School, King’s College, London University, London, UK

“THE KING'S COLLEGE 'FUTURE OF NUCLEAR POWER IN EUROPE' STUDY: POLICIES, PERCEPTIONS, AND THE COMMUNICATION OF RISK”

What do the public and policy makers view as the key barriers to introducing new nuclear power operations in Europe? How might these barriers be addressed, and can they be overcome? Set against the backdrop of an exploration of energy policy since WWII, the King's College study explored these issues across six work packages centred around public perceptions of risk and the effectiveness of risk communication in respect to civil nuclear energy. Issues addressed by the project include risk perceptions and nuclear stigma, security of supply, nuclear waste, economics, safety, non-proliferation and public perceptions of new technologies.

Philip DEWUHRST
Chairman, Nuclear Industry Association, UK

“THE NEW COMMUNICATION INITIATIVE IN THE UK”.

At a time when UK is seriously considering nuclear energy, how are we using research to develop new ways of building dialogue?

Christine Gould
Policy Communications & Research Manager, CropLife International

“GENETICALLY MODIFIED COMMUNICATIONS?”

CropLife International is the global federation representing the plant science industry. How are the food and agriculture industries handling communication? Do they have any recommendations for the nuclear sector?

Panel session with journalists
Panellists: Michael Adler (Agence France Presse), Bethany Bell (BBC), and George Jahn (Associated Press)

Moderator: Melissa Fleming, Head, Media and Outreach Section, International Atomic Energy Agency

“MEET THE MEDIA: WHAT JOURNALISTS THINK ABOUT NUCLEAR COMMUNICATIONS”

“THE POWER OF POSITIVE BRANDING”

Branding is a highly effective way to communicate the benefits of reliable, affordable and clean nuclear energy. It creates a positive, easily recalled image in the minds of policymakers, the media, financial community and the public. This presentation will describe the U.S. nuclear energy industry’s branding effort, a comprehensive program that includes print advertisements, speaker and media outreach, opinion polling, a blog, Web site enhancements, and television commercials.

• Helmuth Böck, Atominstitut, Austria, “Austria’s anti-nuclear crusade”
  
• Jiri Tyc, South Bohemian Daddies (an NGO supporting Temelin NPP), Czech Republic: “Cross-border co-operation between the Czech Republic and Austria”
  
• Louise Robson, Department of Trade and Industry, UK, and Peter Brazel, Department of Environment, Heritage & Local Government, Ireland, “Cross-border co-operation between the UK and Ireland”
  
• Christelle Mutschler, Electricité de France, France: “Communicating across borders between France and Germany: Testimony from Fessenheim NPP”

Moderator: John Shepherd, NucNet, Switzerland

With the advent of the Internet, communicators have found themselves with a workbox full of new tools at their disposal. Blogging, chat sessions, interactive games, video streaming, sophisticated websites and intranets…..the possibilities for switched-on communicators are endless. This workshop surfs the ether and shows how integrated online communications campaigns can make the most of the limitless potential of the Internet.

• John Shepherd, NucNet, Switzerland: “How to optimize your internet presence”
  
• JoAnn Sperber, Nuclear Energy Institute: Follow-up of the plenary presentation “The power of positive branding”
  
• Ian Hore-Lacy, World Nuclear Association, “Experiences with the WNA blog”

Moderator: Juliette Van der Laan, Nuclear Research and Consultancy Group, The Netherlands

What are best practices? What is it that makes them the best? Communicators from the EU institutions, from state-owned and private companies give their take on what constitutes good communications and attempt to answer these questions.

• Alain Bucaille, AREVA Group, France, “Nuclear and climate change: How to communicate effectively?”
  
• Darren McGarry, Roger Hurst and Robert Houghton, European Commission (Joint Research Centre), “Communications excellence”
  
• Jayne Hallett, Trevor Farrington and Alex Moore, URENCO, UK: “Improving internal communication in the URENCO Group”
  
• Virginie Ryan-Taïx, AREVA Group, France, “AREVA dialogue and consensus-building policy”
  
• Isabelle Philippe, Commissariat à l’Energie Atomique, France, “Debate on nuclear energy in Europe for young politicians and other opinion leaders in France”

Workshop organised by the ENS Young Generation Network (YGN),
moderated by Rebecca Ferris, British YGN Chapter, United Kingdom Atomic Energy Authority, UK

Radioactive waste treatment, be that disposal or interim site storage, is seen as the main hurdle in securing new nuclear build. The YGN workshop aims to outline the successful elements of communicating with the next generation on this important issue, and inform the delegates about communications strategy within individual YGN chapters across Europe.

• Kajsa Engholm, Swedish Nuclear Fuel and Waste Management (SKB), Sweden: “They talk about responsibility but who dares to take it?”
  
• •Sini Gahmberg, Teollisuuden Voima Oy, Finland: “Industry collaboration with schools”
  
• Miranda Kirschel, Nuclear Industry Association, UK: “No time to waste”
  
• Laurent Wouters and E. Hooft, ONDRAS/NIRAF, Belgium: “Local partnerships: A way to achieve a sustainable solution for LILW”